Cristóbal Dañobeitía is a Sociologist, Master in Cognitive Sciences and Data Analytics Certificate U.Chile / MIT. In his professional life he has created different technological solutions to facilitate decision-making in the creative industries. He is currently President of the Digital Observatory of Chilean Music, the first and only observatory of the music industry in Latin America. CEO of Embodied, a company that develops research and analytics platforms specialized in the creative and entertainment industries. Vice President of MUSTACH - Music Tech Association Chile, National Association of technology-based companies with services in the music industry. Director of Agencia 377, a digital marketing agency that connects brands with creative content.